VMware drives desktop virtualization at Hertz

April 5, 2014
VMware drives desktop virtualization at Hertz

Many of our readers are involved in significant projects using VMware’s virtualization and cloud technologies to transform their IT infrastructure. So, we thought it would be useful to give an insight into a major initiative at Hertz, the world renowned vehicle rental company.

Paul Bermingham, Staff Vice President, Information Technology Services, at Hertz International explains the problem he was faced with: “Due to the nature of our business, the operational infrastructure is highly complex and dispersed. This puts a lot of pressure on our IT system and our ability to keep spiralling IT costs under control while offering employees the technology services they require to do their jobs well.”

To improve operational efficiencies, Hertz International had a choice of either refreshing its existing infrastructure across its European locations at considerable expense, or implementing newer technologies. The department was tasked to find a way to reduce the IT footprint and simplify the infrastructure while at the same time meeting the expectations of both staff and customers.

It started off with a server virtualization project with the end goal of virtualizing all servers for the entire European region centrally from Dublin, using VMware vSphere. Paul Bermingham explains that vSphere was chosen due to “its market leading offering, feature-richness and competitive pricing and product maturity.”

Hertz also focussed on simplifying its complex desktop infrastructure, as well as reducing the capital investment expense it represents, such as the cost of sending out an engineer and new terminal to replace a broken machine. Hertz chose VMware View for its Virtual Desktop Infrastructure (VDI) strategy, as it best suited its needs and would easily integrate with its virtualized server infrastructure. To support this virtual desktop approach, Hertz also chose to replace its legacy desktops with zero client Wyse terminals. The virtual machines were implemented in a phased approach across Europe, with the aim of virtualizing a total of 4,000 machines.

Paul Bermingham explains how the project has helped Hertz: “We’re able to create and deliver even more innovative technology services to our users, while enhancing the experience we provide to our customers. The platform VMware has enabled us to build has given us extremely strong foundations to realise even greater benefits as we add more and more services and extend the research of the programme internationally.”

The Hertz case study is a great example of virtualization in action, and two leading UK IT publications, the Financial Times’ The Connected Business, and Information Age, have picked up the story. Here’s a link to the full case study so you can find out even more about the project.


 
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